DIRECTOR’S PROFILE

Mr. Srinivas Lokireddy, is the Founder Director of Biosquare Biotechnologies India Pvt Ltd. He realised his potential and started Biosquare after working as Account manager in Bio-Rad Laboratories India Pvt Ltd and he used to market Genomics, Proteomics and Chromatography products for entire South Central India. Prior to this he had his share of experience as Sr. Product Executive (Bio Pharma (Lab) Division) for Pall India Pvt Ltd and Asst. Manager for Labmate Asia Pvt Ltd, where he gained the experience of representing brands like New England Biolabs, Cell Signaling Technology, Miltenyi Biotech, Finnzymes, PAN Biotech, S&S Bioscience etc.

Starting from scratch and nil sales in 2011, under Mr. Srinivas’s leadership; BioSquare has transformed itself from a start-up operation in 2011 to a scale up operation and aiming to have sales revenues in excess of INR 40 Million by 2017. Annual sales revenues continue to grow by 20% plus year on year basis.

Mr. Srinivas’s responsibility is to increase sales revenues, margins, and profits. He also keeps a sharp eye on costs and overheads. He is also responsible for improving customer experience, employee engagement, distribution network and strengthening relationships with all Indian and Foreign associates which BioSquare represents.

He did his Post Graduate in Biotechnology from University of Bangalore, Karnataka, India and holds Bachelor’s degree in Biological Sciences from Osmania University, Hyderabad, India .